Friendliness Overload

I read an interesting article in the Economist on the preponderance of friendliness these days. By friendliness the author meant too much casualness in our day to day communications with one another. My favorite excerpt from the article is as follows:

"Replacing formal politeness is a kind of neutral friendliness, where human encounters take place devoid of the signifiers of emotional status differences that past generations found so essential. That may lubricate business meetings. But it makes life outside the workplace less interesting. If you use first names everywhere at work, how do you signify to a colleague that you want to be a real friend? If you sign all emails 'love and vibes', how do you show intimacy? Much of the world has an answer to that, at least in their own languages and cultures. English-speakers may have triumphed on one front, but they are struggling on another."

The author is so right.